Building businesses. Figuring things out. Asking better questions.

I'm a business operator who has worked across fintech, SaaS and early-stage startups, often at the intersection of growth, product, partnerships and operations. Much of my work has involved navigating ambiguity, building processes and turning ideas into something that works. Outside of work, I write, research and spend time thinking about people, power, institutions and the questions that shape our society.

Business StrategyGrowthProduct & OperationsPartnerships
₹100Cr+

Annual Disbursal

Scaled annual lending disbursals 100x at BharatX.

40+

Partnerships

Built a partner ecosystem contributing $76K ARR in 2 months at Bitespeed.

3x

Merchant Growth

Scaled merchant base 3x with <1% churn at BharatX.

Selected Work

Building products and processes across fintech and early-stage ventures.

View all projects
Fintech Growth & Ops
BharatX
Scaling merchant lending through growth, partnerships and operations.

Led merchant acquisition, BNPL integrations, payment activation, and lending operations to scale disbursals 100x.

  • ●Scaled annual disbursal 100x to ₹100Cr with <1% churn.
  • ●Reduced merchant activation time from 1.5 days to 30 minutes.
  • ●Launched PG activation GTMs boosting conversions by 89%.
Product Scaling & Ops
Super.money
Taking lending products from launch to scale.

Orchestrated GTM for Pay in 3 and superPaylater, managing tech migration and credit operations post-acquisition.

  • ●Achieved ₹25Cr+ peak monthly GMV for superPay in 3 on Flipkart.
  • ●Launched superPaylater, driving ₹49.5L GMV in its first month.
  • ●Established CX operations and SOPs for the superPay suite.
SaaS Partnerships
Bitespeed
Building a repeatable partnership-led growth engine.

Built the entire partnership motion from scratch, accelerating Shopify merchant growth through strategic alliances.

  • ●Onboarded 40+ agency partners adding $76K ARR in 2 months.
  • ●Closed strategic product partnerships adding $150K in ARR.
  • ●Launched community-led partnerships amplifying brand share-of-voice.
Developer GTM
HydraDB
Building early-stage GTM and developer community initiatives.

Experimented with market entry strategies and developer engagement for a specialized database ecosystem.

  • ●Executed GTM experimentation for early-stage market validation.
  • ●Developed developer engagement and community strategy.
  • ●Built ecosystem initiatives to drive early adoption.

How I Work

Combining strategy with execution to navigate zero-to-one challenges.

Growth & Go-to-Market

Market entry, distribution strategy, customer acquisition, commercial experimentation and growth.

Business & Product Operations

Product launches, customer journeys, lending operations, risk processes and cross-functional execution.

Partnerships & Ecosystem Building

Strategic alliances, merchant networks, agency partnerships and community-led distribution.

Zero-to-One Problem Solving

Business discovery, opportunity validation, process design and translating strategy into execution.

What People I've Worked With Say

Some of the people I've had the opportunity to work with, learn from and build alongside.

Growth & PartnershipsOctober 23, 2025
“I worked with Ananya briefly on the Partnerships charter where she was instrumental in scaling our partner count and leads by ~2x. She has a fantastic personality for client-facing work and is naturally talented at building and managing strategic relationships. Ananya is a resourceful individual who functions well independently...”

Director & Head, ConvertWay by UniCommerce | Ex-Razorpay, Flipkart

Direct Manager, Partnerships
Leadership & OperationsNovember 4, 2025
“I got to work with Ananya during my time at BharatX, and she’s one of those people who can handle multiple things, from partnerships to operations, being a generalist without losing calm. She brings structure when everything feels all over the place and somehow always finds a way to get things done...”

[Source excerpt]

Head of Product and Design, Entelligence | Co-founded kofferX | Previously BharatX

Worked together at BharatX; Harsh reported directly to Ananya.
Independent Initiatives & LeadershipNovember 14, 2025
“I had the opportunity to work closely with Ananya Pande as my co-founder at The Honest Critique, and I can confidently say she is one of the most reliable and professional people I’ve worked with. She has remarkable business acumen and a natural ability to identify new avenues for growth, partnerships, and expansion...”

PhD Student, Tel Aviv University | Asia and Africa Research Coordinator, Monitor Impact

Co-founder, The Honest Critique

Reflections across startup growth, operations, research, and collaborative ventures.

View All 7 Recommendations

Have something interesting in mind?

I'm always open to conversations about business, early-stage ventures, collaborations, writing and ideas worth exploring.