Taking lending products from launch to scale
Super.money (Flipkart Group) is a financial services app delivering high-velocity credit and digital banking experiences on UPI. Following the strategic transaction with BharatX, I joined the business and growth team to spearhead lending GTM and credit operations.
Context & Core Problem
Launching flagship credit products inside the Flipkart ecosystem required rigorous multi-partner technical integration (NBFCs & payment gateways), airtight collections workflows, and scalable consumer adoption mechanisms.
How I Approached It
Led the comprehensive BharatX technology stack migration and co-managed the Smartcoin NBFC partner integration.
Drove the product launch and go-to-market rollout of superPay in 3 across Flipkart checkout surfaces.
Spearheaded the zero-to-one launch of superPaylater, driving merchant alignment, marketing experimentation, and user funnel optimization.
Engineered operational standard operating procedures (SOPs) for dispute management, customer experience, and Day-0 collections.
Key Results & Outcomes
Interested in collaborating or discussing this work?
I'm always open to discussing growth challenges, GTM strategy, or early-stage venture building.